Ballyhoo

A nice illustration of what appears to me to be a barker getting ready to do ballyhoo outside a theater.

This item appeared below the image, which may explain the appearance of the Rube:

A Wheeze From Hoosierdom.

Uncle Si—"Hey, boy, whatcher makin' such a fuss about?"
Boy—"Go in an' see the big show, Uncle."
Uncle Si—"Whatcher got in there?"
Boy—"Movin' pictures."
Uncle Si—"O shucks; got 'em down in our town, tew."

Source: Film Index 12 November 1910, 25.

Lapin's Musical Poster Frame

This is a device to create musical ballyhoo. The bells in the back of the sign would be triggered by the piano inside the theater.

Source: Moving Picture World, 25 September 1915, 2270.