Monday, April 27, 2009

Not a "Moving Picture Show"

Here is an interesting ad for B. F. Keith's Bijou theater in Boston from 1910. (Click image to bring you to original source in Google Books.)

Note how the ad attempts to separate the Bijou from other movie theaters on the basis of the other elements of the show:

  1. lectures

  2. lantern slides

  3. live drama

  4. music

The description of the music shows a particular need to balance priorities: "high grade but not too classical; pleasing but not too commonplace." We would be hard-pressed to come up with a better description of the "middle-brow."

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